Taco Bell helped promote the 1998 release of Rolland Emmerich's Godzilla with a marketing campaign that included commercials, merchandise, and a nationwide cup-competition. The idea was that Godzilla was "hiding." Once you got your size large soda cup (hopefully a Baja Blast), you had to peel off a piece to look for Godzilla. If there was one there, a decoder would reveal the monster and your prize. The commercials saw the Taco Bell chihuahua, their late 90s mascot, trying to lure the hidden Godzilla into the box, and this nice, vintage shirt shows the same exact thing.