Taco Bell began running ads with a little cute chihuahua in 1997. The dog's voice, done through special effects of course, was provided by Carlos Alazraqui who was known for his voice work as Rocco in the Nickelodeon cartoon Rocco's Modern Life. The Mexican fast food chain created several famous catchphrases for the dog to say, like "Drop the gordita!" and "Yo quiero Taco Bell," which translates to "I want Taco Bell." Another popular saying was "Viva gorditas!" The campaign ceased in 2000. This original Taco Bell chihuahua shirt, lightly worn in great condition, features the dog wearing a beret like Che advocating for gorditas.