Santa Cruz Skateboards started making skateboards in 1973. Now, decades and decades later, they're still doing the same thing, which makes them the longest running skate company in history. They sponsored such riders as Jeff Grosso, Steve Olson, Steve Alba, Jason Jessee, Duane Peters, and are currently home to such pros as Eric Dressen, Erik Winkowski, Fabiana Delfino, and more. In the 1980s, they produced wheels under the name Speed Wheels, one model being the Bullet wheel. This original Santa Cruz shirt, lightly faded and worn, is for their Bullet Speed Wheel.