Taco Bell began running ads with a little cute chihuahua in 1997. The dog's voice, done through special effects of course, was provided by Carlos Alazraqui who was known for his voice work as Rocco in the Nickelodeon cartoon Rocco's Modern Life. The Mexican fast food chain created several famous catch-phrases for the dog to say, like "Drop the gordita!" and "Viva gorditas!" But by far the most popular saying was "Yo quiero Taco Bell," which translates to "I want Taco Bell." The campaign ceased in 2000. This original Taco Bell poster from 1998, in great condition, features a great portrait of the chihuahua saying their most famous catch phrase: "Yo quiero Taco Bell."