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Vintage Levi’s Ida Van Bladel “Big E” Bare Butt USA Version Advertisement

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Levi's are the most important denim brand in the entire world. They've been making jeans for well over a century, starting in California in the 1850s. Their small tab, featured on the back right pocket of their jeans, is one of the most recognizable logos in all of clothing. This ad, shot by Ida Van Bladel, features a photo of a bare butt with the Levi's vintage "Big E" tab on the right cheek. This ad campaign never made its way into physical stores as Levi's corporate pulled the plug, deciding the photo was too inappropriate for mainstream use. While the campaign was ditched, some posters survived. We're left with this rare vintage promo piece from one of Levi's most desirable eras with an amazing photo, making this an extremely cool and hard to come by poster. Some surface wear on this board-mounted poster.


Dimensions 22” Wide by 33” Long

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